Private Selection™ Roses are grown in the mountains of Colombia, on farms that are 8,000 feet above sea level, where the conditions are ideal. Selected for freshness, bloom size and stem length, Private Selection™ Roses are also Rainforest Alliance Certified. That means they’re grown under strict sustainability guidelines, which include the use of captured rainfall for watering, the recycling of greenhouse plastics and comprehensive farm monitoring. And because Kroger Co. Family of Stores works directly with the growers, these roses arrive in-store even fresher for you to purchase and enjoy!

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You can learn more about our how Private Selectionâ„¢ Roses are grown in the 2014 Kroger Sustainability Report.